Sales that start on Facebook Messenger allow you to connect directly with customers. Build stronger customer relationshipsįacebook is a peer-to-peer platform, so you have a unique opportunity to build relationships with buyers in real time. Once you’ve expanded your customer base on Facebook, it’s time to focus on building strong customer relationships. Do this by publishing clear product images and writing informative product descriptions.įacebook ads you create for your products also appear in Marketplace.
The more people that follow your business, the more your items will appear in people’s feeds. Place your products in categories that appeal to your target audience so that they’re more likely to find your items as they browse.Īim to increase your Facebook Marketplace profile following too. These top-level categories break down into specific subcategories: To get your product in front of interested buyers, take advantage of Facebook’s 19 categories: You just have to make sure they see yours first. The best part? Facebook Marketplace visitors are already looking for products to purchase. Some report order values that are 66% higher via Shops than on their websites. In fact, one million users buy from Facebook Shops every month. And Facebook Marketplace can help get your brand and products in front of new shoppers. Increasing brand visibility is one of the quickest ways of increasing sales. Here are the eight key benefits of using Facebook Marketplace for business. That makes it ideal for getting your products in front of more people. Since Facebook aims to connect people, Marketplace is a great place to build relationships with customers.įacebook Marketplace also attracts one billion monthly visitors. Source: Facebook Business Guide 7 benefits of Facebook Marketplace for business Interested customers can learn more in Marketplace or click through to your website.Īds in Marketplace show up with a Sponsored label: Your ad appears next to other relevant products and services. These ads have the advantage of reaching people while they’re already shopping. Show inventory for retail items, vehicles, and event tickets.Īds in Facebook Marketplace appear in-feed when someone browses.Set up a shop with your Business Page and sell as a business (limited to eligible sellers and items).Advertise your store or items on Marketplace to reach more people, even if your business doesn’t list directly on Marketplace.Business accounts just have access to more features. Sell from a business accountĪnyone can sell items on Facebook Marketplace. If you have a Facebook or Instagram Shop, you can add Marketplace as a sales channel and reach more people.Įnabling Facebook checkout lets customers purchase through Marketplace without leaving the platform. Display items from a Facebook or Instagram Shop Beauty brands might list products, while car dealerships could list their in-stock vehicles. Use Facebook Marketplace to list all your store’s retail inventory. Knowing its use cases will help you make the most of its features. How can you use Facebook Marketplace for your business?įacebook Marketplace is a powerful tool for any retail business. Interested customers can message sellers directly on Messenger. Sellers can add up to ten images in Facebook Marketplace listings and ads.
They can even save listings for future reference. Shoppers can filter searches by price and location. You can also click the Facebook Marketplace option on the left-hand menu.įacebook Marketplace organizes listings into 19 categories including: On desktop, click on the storefront icon located on the top navigation bar.From the shortcuts page, scroll to the Marketplace icon near the bottom of the screen. On mobile, tap the three vertical lines in the bottom right corner of the screen.You can access Facebook Marketplace in the Facebook mobile app and on desktop: It’s an ecommerce platform where Facebook users can buy and sell items from each other locally. What is Facebook Marketplace?įacebook Marketplace is an online shopping channel.
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